Lifeway
Door = unique locator address. Placement = one product associated with one door.
Observed distribution over time
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Observed doors
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Product placements
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Retailer distribution
Observed doors by retailer
Choose any observed retailers; one point per comparable census run.
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Retailers · 5 selected
Assortment
Products listed per observed door
Number of observed doors at each unique-product count in the latest run.
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Geographic distribution
Observed distribution by state
Shading shows observed doors per million residents.
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Explore underlying data Product groups, retailers, states, products, regions, and stores
Product groups
| Product group | Doors | Weekly net | Placements | Weekly net |
|---|
Top retailers
| Retailer | Doors | Weekly net | Placements | Avg. SKUs |
|---|
Observed states
| State | Doors | Doors / 1M | Door net | Placements | Placements / door |
|---|
Census query regions
| Region | Area | Doors | Placements | Capped queries |
|---|
Products
| Product | Group | Doors | Weekly net | Door share |
|---|
Store search
| Retailer | Location | Groups | SKUs |
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Definitions, sources, and methodology Definitions, limitations, and downloadable backing data
- Coverage
- Deduplication
- State normalization
- Comparison
- Query health
- Publication safeguards
- A census publishes only after all cell queries complete, all 56 configured state-equivalent areas remain covered, every terminal cell finishes below the locator cap, minimum coverage floors pass, and dashboard totals reconcile. Failed validation leaves the previous good census online.
- Limitations